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TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)

Variety Jul 14, 2026 · 2:40 PM 👁 0 views ❤ 0 likes

TV’s annual “upfront” sales market has largely closed, but not with much of the fanfare that typically accompanies its end. TV networks and big media agencies have wrapped the bulk of their discussions around the sale of advertising time ahead of the next cycle of programming from big U.S. media companies, according to two media […]

Read full story at Variety ↗

TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)

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