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‘Toy Story’ Franchise Has Generated $51 Billion in Economic Activity, Study Finds

Variety Jul 15, 2026 · 1:34 PM 👁 0 views ❤ 0 likes

“Toy Story” helped launch Pixar when it premiered in 1995. More than 30 years and four films later, the family franchise has become a revenue-generating juggernaut for the Walt Disney Company and the global economy. The series has added $51 billion in overall economic activity since its inception, according to a study that Disney commissioned […]

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‘Toy Story’ Franchise Has Generated $51 Billion in Economic Activity, Study Finds

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