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The Box Office Bounces Back: Gen Z, Surprise Hits and More Have Hollywood Banking on a $10 Billion Year

Variety Jul 15, 2026 · 3:00 PM 👁 0 views ❤ 0 likes

Imax CEO Richard Gelfond has no illusions about his newfound popularity. People are calling his phone and cozying up to him like he could have gotten them inside Taylor Swift’s wedding at Madison Square Garden. But no, what they really want is a golden ticket to a preview of “The Odyssey,” Christopher Nolan’s epic that […]

Read full story at Variety ↗

The Box Office Bounces Back: Gen Z, Surprise Hits and More Have Hollywood Banking on a $10 Billion Year

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