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Jacob Soboroff Aims to ‘Connect’ New MS NOW Weekend Show With Social-Media Energy

Variety Jun 12, 2026 · 5:20 PM 👁 0 views ❤ 0 likes

Jacob Soboroff says he was doing creator media before creator media became cool. In some views, the 43-year-old MS NOW correspondent has finally made it. After years of doing what can sometimes be intense in-the-field coverage of the treatment of people crossing the southern U.S. border or the wildfires that ravaged the Los Angeles region, […]

Read full story at Variety ↗

Jacob Soboroff Aims to ‘Connect’ New MS NOW Weekend Show With Social-Media Energy

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