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Fox Scores Upfront Ad Dollars in Tough Market. The Trick? Lots of Sports, Less Traditional Cable

Variety Jun 18, 2026 · 4:00 PM 👁 0 views ❤ 0 likes

The overall market is down, but Fox is up. Despite Madison Avenue pressures on TV’s annual “upfront” ad-sales market and a projection that advertisers’ budgets will be tighter than in years past, Fox Corp. has scored more commitments for its sports, news and entertainment properties than last year, according to a person familiar with recent […]

Read full story at Variety ↗

Fox Scores Upfront Ad Dollars in Tough Market. The Trick? Lots of Sports, Less Traditional Cable

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