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Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches

Variety Aug 19, 2026 · 4:00 PM 👁 0 views ❤ 0 likes

Nielsen is really working the room. The media-measurement giant aims to measure viewers of video content more accurately and will place a focus on capturing so-called “co-viewing,” or multiple viewers watching the same piece of programming together at the same location. The effort means TV executives may get more credit for shows that bring people […]

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Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches

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