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Best Seat in the House: How NBC Shaped Sports Broadcasting With Historic Firsts, Innovations and Relentless Drive to Serve Fans

Variety Sep 9, 2026 · 5:05 PM 👁 0 views ❤ 0 likes

A century ago, NBC’s leaders were quick to recognize the importance of sports as a cornerstone of the fledgling national radio network. On New Year’s Day 1927, NBC carried the first coast-to-coast live broadcast of a sporting event, the Rose Bowl football game between Stanford and Alabama (which ended in a tie). Top-tier teams, leagues […]

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Best Seat in the House: How NBC Shaped Sports Broadcasting With Historic Firsts, Innovations and Relentless Drive to Serve Fans

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