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RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

The Verge Jun 22, 2026 · 4:42 PM 👁 0 views ❤ 0 likes

Smart ring maker RingConn's marketing copy says Lord of the Rings' "enduring narrative highlights a simple but powerful idea: that meaningful transformation often begins with the choices we make each day. RingConn embraces a similar philosophy, believing that lasting change begins with everyday awareness and small, intentional decisions." Of course, the "intentional decisions" Frodo makes […]

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